Well Cheap Anthony Brown Jersey , When we are starting a new business. Definitely, we are very much clear about our business model and we do ask a Logo designer to create a wonderful logo that suits our business. We are very much clear that our logo must reflect our idea of our business and it must look attractive, isn鈥檛 it? If you have started your business a few years back, you are now recalling all those days!
Just have a re-look at your current logo. Does your logo still caters the same value as earlier?
Re-production: When your designer designing a logo for your company, They do take care of your vision and also about a reproduction of the same logo. As time passed by, you may realize that your logo is difficult in reproduction. At this point in time, You should rethink your logo, because you are going to run so many more years than you have already passed.
Audience: When your designer designed a logo, that may be a different era and different time. Re-look at your logo, Does your logo still target the same audience you wanted to? Just for an example, You wanted to start some services for old people. Old people in 90s did not have those facilities as many they have today. They have different problems nowadays than in the 90s. Today you can start a class to learn to use Facebook for old people. They would love to do it. but after 30 years, Learn to use Facebook will not work. At that time, they will have different questions. Think about your target audience, Does your logo still impacting the same as earlier?
Trend: a Few years back, there might be a fashion of bellbottom and now it鈥檚 not in fashion. Take an example of Apple logo evolution. When they have started with the brand name 鈥楢pple鈥? They came with very decorative logo with apple, tree and a man under the tree. Plus with a name of the company added with the logo. Gradually they removed a tree, company name, tree and a man under the tree. Just a bitten apple with colourful stripes was a brand icon in the 80鈥檚. As the years passed, they change themselves as per trend. They never moved from their focus. Now they learned the scenario and change their logo towards the simplicity 鈥?an apple with metallic colours.
The sleek, shiny and the minimalistic is the trend of today鈥檚 time.
Your brand is important for you as Apple is important for Tim Cook.
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Is CRM Technology Living Up To the Hype? Marketing Articles | January 21, 2005 Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter M...
Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology software in 2001, a number that is expected to rise to $8.7 billion by 2006. CRM spending has been growing considerably, especially in financial services, retail, and telecommunications.
Many companies have invested in CRM systems to retain customers who demand more and better services by the day, but why? Due to recent trends, consumer behavior has changed dramatically in the last couple of years, and even more with current market conditions. According to a study made by The Center for Customer Strategy, consumers are less concerned with minor price differences, but choose companies based on their value-added services. They want to be able to get what they need, quickly. With tools like the Internet, it?s now a lot easier for both consumers and businesses to compare offers, and switch over if their needs aren?t met. This is especially true of high-value customers that produce the most profit for the business.
Businesses are scrambling for ways to retain these customers, and attract new ones in the process. So how is CRM an answer to keeping up with these trends? CRM is a strategy (no, not software) to transform your business to be customer, not product, focused. The CRM software is just a tool that helps the company carry out this strategy. Depending on its implementation, it can help your business identify who your customers are, what they need and anticipate what could want. It allows businesses to tailor offers to their current customers, building closer relationships that make them feel valuable. It can help eliminate contact and data overlap between departments and improve consumer service. For example, Leah Holzman, Marketing Manager of TradeCard Inc, explained how the marketing and sales departments in her company had problems tacking each others? progress and customer data. They spent ?hundreds of hours managing disparate data across multiple systems. That is, until they implemented a CRM initiative with the help of Salesforce. Overall, CRM can make your company more efficient and customer-friendly to capture greater market share, increase customer loyalty, and attract more customers.
So far, CRM sounds like a dream come true. Yet studies show that more than half of CRM initiatives fail. Despite rising spending in CRM, a survey of 1,200 businesses executives conducted by the Data Warehousing Institute showed that 41% considered their CRM project ?a potential flop.? Only 16% were satisfied with their CRM software implementation. As one senior marketing executive claimed, ?We turned a manual mess into an automated mess, and as a result we just made the same mistakes faster and more efficiently.?
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